The Sky is Falling!
Why Are Virtual Worlds So Desolate?
If you have ever met a friendly avatar on the way to chat with a friend, you have probably experienced virtual worlds. Touted by writers such as Bruce Damer and Sandy Stone, these 3D social spaces promise rich interactive experiences and compelling social interaction. They have also been geared to corporate entities and targeted as the next boardroom, where CEOs and staff meet disguised as their favorite avatar representation. But are virtual worlds successful at building communities?
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