An interview with Felicia Feaster and Bret Wood, authors of FORBIDDEN FRUIT: The Golden Age of Exploitation Film.
interview by Gary Johnson
Throughout the '30s and '40s, the major Hollywood studios owned the vast majority of theaters in America. The process, called vertical integration, ensured that Hollywood product would fill movie screens around the country--and exclude non-Hollywood product. Independent theaters had the opportunity to show Hollywood movies but only after the movies had already played for several months, even years, at the studio-run theaters.